At Long Last, SAP Unveils Hosted CRM Strategy: How Much of a Market Threat Is It? (AMR Research)

SAP has hinted for almost nine months now that it would eventually enter the Software-as-a-Service (SaaS) fray, likely with a Customer Relationship Management (CRM)-related product. Despite several false alarms, SAP finally unveiled the first version of its hosted subscription Sales Force Automation (SFA) service as well as its broader strategy for the delivery model.